World Creativity and Innovation Week starts April 15


World Creativity and Innovation Week starts April 15

Established back in 2001 in Canada, World Creativity and Innovation Day (WCID) has been celebrate across the globe on April 21 for almost 20 years.

Its founder, Canadian resident Marci Segal, began studying creativity in 1977 when the headline ‘Canada in Creativity Crisis’ appeared in the National Post.

Aware of the challenges creativity presented for mainstream thinking, Segal was passionate about making the public more aware of creativity for a greater acceptance. She then set out on a mission to study creativity to give it a bigger presence in the world.

The purpose for World Creativity and Innovation Day was, and still is today, to remind and encourage people to use their natural ability to generate new ideas, make new decisions, take new actions and achieve new outcomes to make the world a better place. And to make their place in the world better too.

Why April 21 was chosen for WCID

April 21 was chosen as World Creativity and Innovation Day because it is the day before Earth Day on April 22 to emphasize the importance of using new thinking to create a decent life for all on a sustainable planet.

In 2006 World Creativity and Innovation Day extended to a week-long celebration, World Creativity and Innovation Week (WCIW) beginning on April 15, Leonardo da Vinci’s birthday.

Da Vinci demonstrates creativity as both arts and sciences – a collaboration that earned him the reputation as one of the most creative people to have ever lived.

WCID is accepted by the United Nations

In 2017 the United Nations resolved to include World Creativity and Innovation Day, April 21, as a United Nations International Day of Observance.

As stated by United Nations Ambassador I. Rhonda King, “Few attributes of human performance have as much impact on our lives, and our world, as creativity.”

The decision was to encourage people to use creativity in problem solving for all issues related to achieve the 2015 Global Goals for Sustainable Development.



Over 100 communities and 50+ countries now unite in creativity to generate new ideas and use the power of imagination to make a difference in many ways.

Wouldn’t it be great if people knew how to use their natural ability and creativity to make the world a better place.

Allow World Creativity and Innovation Week and Day to encourage you to create new concepts, new decisions, new actions, new outcomes either for the workplace or home. For family or friends.

Creativity is in us all, we just need to learn how to unlock it. Inspire new thinking, new positive actions, and help people around us reach their potential to make a positive difference to our world.

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